Research

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  • Academic and legal analysis explores how generative AI enhances design workflows
    • Accelerating ideation and artistic exploration — while also addressing the emerging need for copyright and attribution clarity as AI shapes creative outputs. OUP Academic
  • AI: The Secret to a Thriving E-Commerce Business Harvard Business Review
    • E-commerce has delivered unparalleled convenience to customers, allowing them to purchase products anytime from anywhere at the touch of a button. But mounting competition in a wide range of industries and evolving customer expectations are putting pressure on organizations to deliver more than simply 24/7 access to innovative products. HBR
  • Exploring the generative AI potential in the fashion design process: an experimental experience on the collaboration between fashion design practitioners and generative AI tools
    • Over recent years, the rise of Generative Artificial Intelligence (Gen AI) has led to the emergence of numerous tools for the creation of visual and textual content. Frontiers
  • Pusan National University Researchers Show How AI Can Help in Fashion Trend Prediction
    • Fashion trend forecasting helps companies predict which clothes will be popular in upcoming seasons. Traditionally, this has relied on experts’ intuition, experience and creativity. PR Newswire
  • How Leading Enterprises Really Measure Gen AI ROI
    • Everything you always wanted to know about how to measure the return on investment of generative AI (and agentic AI) comes down to one anecdote: The Soviet Nail Factory. Pymnts